Green Giraffe

Green Giraffe

“I was looking for a company with international experience that understood our internal culture, shared our values and could coach and mentor both experienced and more junior employees.” With this challenging question, HR Manager Catherine Waters set out to find a partner for training managers and employees. She is happy to share her experience with InContext.

Green Giraffe

Green Giraffe

With offices in Boston, Cape Town, London, Singapore, Utrecht, Paris, Hamburg and Madrid, Green Giraffe has been providing financial advice and market information on all types of renewable energy since 2010. The ambition is to always provide highly qualified and specialized advice. Green Giraffe believes that renewable energy is an important component to ensure a healthy and sustainable future for all.

As with many training or coaching questions, Catherine’s search began online. Soon she had put together a shortlist of six international agencies that met the requirements. During the sales pitch, InContext immediately stood out.


“The sales pitch felt a bit like the first coaching session. We saw an obvious alignment between InContext’s and our own values and ways of working.”

The question behind the question…

In addition to the personal ‘click’, InContext’s extensive experience with similar training and management development programs became clear. But more importantly: InContext got Green Giraffe thinking about the issues and challenges behind the assignment. Through the questions InContext asked and the experience with similar projects, a solid foundation was laid for the cooperation.


“InContext got us thinking from the very first moment. About our organization, the way we work together and the issues which we ourselves had not yet identified.”

Green Giraffe Energietransitie Financial advisors Renewable energy

Jump start

Green Giraffe was looking for expertise to train employees at all levels. From the management team to new joiners. InContext started the process with a personality test for all employees. This provided a solid basis for the training program, which focused on themes such as feedback, leadership, collaboration, management and culture. Looking back on the program, Catherine really sees what it brought to employees and managers and how it influenced behaviors positively.

“During personal conversations and meetings I see that ‘the elephant in the room’ is now being addressed, colleagues now dare to give each other feedback and know how to do so, so the team has emerged stronger.”


Because of the themes, but also because of the start with a personality test for all employees, InContext was able to make an impact immediately. The team at Green Giraffe is very close-knit and there has always been a pleasant and friendly atmosphere. However, not everything was always discussed, which could sometimes lead to misunderstandings. The training sessions immediately contributed to better mutual understanding and cooperation. Colleagues give each other feedback and have courageous conversations when necessary. Especially in the beginning this felt a little bit uncomfortable, but Catherine sees right now that it’s already helping to improve even further the collaboration in the team.

”My colleagues were so excited to get started with the training courses.”

Tips and advice?

InContext is always evolving and loves to learn from its clients. Therefore, we asked Catherine to give us feedback on the cooperation of the past year. Catherine seized the moment to give InContext a big compliment. The cooperation was very professional and pleasant and ratings from all employees about the trainings were high. If there were any points of attention, they were immediately solved along the way. Because of this the process and cooperation always retained its value.

With great pleasure we look back on a successful collaboration with Green Giraffe and look forward to the future!

Jeroen van Berkom and Thomas Benedict

Green Giraffe Energietransitie Financial advisors Renewable energy