Leading organisations in the 21st century. How do you do that? “How can banks sheep a new culture in which people are proud of the bank again?” And of course: the questions about digitalisation.
Traditional organisations, such as retailers, often struggle with change. “Switching is difficult for these types of companies,” Benedict knows. “There is a strong urge to continue doing what is already being done. The leader of a modern company must also have the courage to change. Fundamental change is taking place in many markets. There is more openness through social media and there are those scary start-ups that want to do everything differently. The leader must never be the brake on the organisation himself. “You have to learn to deal with fear and be agile.”