Karin Vrij


I’m known at InContext for my conceptual and creative skills. Skills I use together with my team to develop effective and powerful business simulations. Simulations that reflect the sector your organization operates in. They deal with the (strategic) challenges you face and the language that your people speak.

I’m at my best, with my technical business background, when I can translate your business issues into an unforgettable gaming experience. When I manage projects or develop interventions, you will find that I am passionate about my work, reach the heart of the matter in no time and that I enjoy my work very much!

Besides developing and facilitating business games and simulations, I coach and train leaders in development programs. I feel most alive when I work with organizations that invest in their people, fully utilizing their employee’s talents, capacities and potential. I work for InContext because the organization is just as ambitious as I am. Together we work hard to have a positive impact on the organizations we work for. Just okay is never good enough. Every day my colleagues are an inspiration as I see them always go one step further to make organizations more successful, and getting people thinking in new ways and having fun at the same time. Are you up for the challenge?

Karin Vrij

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  • Marketing & Sales coordinator for the innovative solution myCoachconnect, InContext
  • Project manager in the development of medical innovations with a business case, UMC Utrecht
  • MSc, Science and Business & Innovation management, University of Utrecht (cum laude)


Damen Shipyards, GlaxoSmithKline, Accell Group, ING, Interxion, Mammoet